A tailor-made program for people who want to impact the food & beverage industry!
We’re looking for the next heroes of tomorrow’s food industry! Whether it is hybrid meat, cricket protein bars, vegan salmon, high-tech solutions or something we haven’t even heard of – you should apply in any case!
We got your entire life cycle covered.
Starting with business fundamentals and getting you investors ready to professional product development by HERD open kitchen up to the point of actual listings in wholesale markets by METRO Cash&Carry Austria.
Requirements
You have the idea, we help you grow
Applying startups need to be past the idea creation phase and should already have a distinct and innovative product or concept ready. There is no need for extensive business plans or financial statements, since those will be covered within the curriculum of the acceleration program.
All startups must have their core business in the fields of innovative food & beverage concepts and/or products. The “FAB” Accelerator program focuses on seed and early-stage startups who find themselves in the “product-market fit” stage of their business and commit to sustainable and innovative core principles in their business model.
Application
We accept 10 Startups to the third batch – so be quick to apply!
Make sure to include
- your pitch deck
- a short description of your business
- your professional background in your application
We are currently not accepting applications. Check back soon!
Building Blocks Of FAB
Investors
ready
duration 3 Months
Product
development
duration 3 Months
Get ready
for commerce
duration 3 Months
Start date:
Selection Process
The selection will be handled by an expert jury consisting of representatives of MODUL University Vienna, METRO Cash & Carry, CONDA, Grand Hotel as well as experts from HERD open kitchen.
Selection Criteria
- The degree of innovation within the business model
- Sustainability and social impact
- Scalability
- Use of innovative and/or new resources
- Market size and targeted demographics
- Feasibility of the business model
Why METRO and HERD?
METRO Cash & Carry, as the global market leader in self-service wholesale, is arguably the strongest partner when it comes to Food & Beverage related innovation. With over 48,000 articles listed in its portfolio in Austria alone, METRO successfully caters more than 500,000 customers for the past 45 years. An additional global network of 750 wholesale stores strengthens METRO’s market share and adds to the unique proposal within the FAB accelerator.
HERD is an innovative provider of professional, fully furbished kitchens paired with a co-working concept. One can say that HERD is a community-focused startup, and what a successful one! A 700m2 of fully approved professional kitchen, 65m2 of cold warehouses and 500m2 of dry storage facilities are waiting for gastronomy and food entrepreneurs to develop the next big thing for the F&B market.
Let’s have a coffee together!
Startup Hub Coordinator
Rachel Doherty